Piggy

Today begins Chinese New Year – 2007 is the Year of the Boar.

Those born in the Year of the Boar are said to be good companions, intellectual and persistent. They are honest and sincere, and expect the same of others. Boars do have a tendency toward desiring materials goods.

I suppose if Boars work so hard, then they should be able to buy what they want :)

Personally, I'm a Snake. I don't know how I feel about that. But I'm said to be: wise, charming, romantic, and intuitive. I should avoid procrastination (isn't that the truth!).

On the design side, Chinese artwork is steeped with symbols and tradition. Colors and style choices all have meaning and should be well thought out. I'm far from an expert, but I did work with Tsingtao beer for a while. We launched their 2006 Chinese New Year campaign (Year of the Dog), and it was an eye opening experience.

Below is a snap shot from the festivities around London today.