The IT bag

Ok, I swear this will be the last "environmental" post for a little while. I am officially getting off my soap box after this, and will return to finish up the 2007/2008 trend forecast. Just consider this a little detour.

The new "it" bag in London this spring was designed by Anya Hindmarch and is being distributed in conjunction with wearewhatwedo.com and Sainsbury's grocery stores. According the Anya's site, "Green is the new black." This bag has been toted around by celebs such as Reese Witherspoon. And the cost? Just 5 pounds (less than a trip to Starbucks)! The idea is to have a cute reusable bag with a message. At that cost, they can saturate the market with them and hopefully do a little good.

Now... if I can just get my hand on a few. It may be the only "it" bag that I can ever afford.