Trendy (part 5)
Today's theme is "Organic."
There are 2 different ways in which this trend has manifested itself. One is environmental, the other is stylistic.
Let's tackle the most important one first. The environment. A concern for the environment on a mass scale is finally having it's day in the sun. There are endless news reports and documentaries about environmental damage and how individuals and corporations alike, can do their part to remedy the situation. In the design field, there are more recycled papers and soy-based inks being offered. Packaging can be made from recycled and recyclable materials, or bio degradable materials. And hopefully consumers will begin to respond to companies that take a greener stand than their competitors.
And, from the trend report.... The concept of "organic" is also playing out stylistically. Similar to "home spun," artwork here has a hand done feel. Even artwork created on the computer has a raw feel. There is a movement toward less "perfect" Adobe Illustrator-type art.
To be honest, I'm not sure I agree with the reporting of this trend from the style point of view. We were creating "raw" artwork on the computer years ago. Perhaps it's now more mainstream then it was. But, I personally feel that it's starting to swing back the other way. Or, you'll see a combination of raw artwork mixed with more perfect lines and type. Feel free to agree or disagree...
Below are 2 samples of "organic" work that I have created. The first is for DaimlerChrysler, and was created about 3 years ago. The second was for Tsingtao beer, created a year+ ago.