Street Art
It's called the "Grand Tour" and it's bringing the art gallery to the people. Out and about on the streets of London you will find full-size reproductions of work from the National Gallery... complete with museum guards and velvet ropes. The campaign was created by the Partners, and it's such a great piece of advertising because it actually adds value and beauty to the streets.
From the Guardian:
"The National Gallery is encouraging people to hang around the streets of Soho and a corner of Covent Garden once infamous for its filth and debauchery. But it is not suggesting they indulge in anything mucky; it merely wants them to admire some art.Full-scale framed reproductions of 30 masterpieces from the National Gallery - among them works by Caravaggio, Rubens and Constable - are going up on the outside walls of buildings including a bookmaker's and a pub.... The gallery hopes the spectacular reproductions will lure visitors to the real thing in Trafalgar Square."
Click here for the story. And here for some more pix. Below photos by David Levene of the Guardian.
From the Guardian:
"The National Gallery is encouraging people to hang around the streets of Soho and a corner of Covent Garden once infamous for its filth and debauchery. But it is not suggesting they indulge in anything mucky; it merely wants them to admire some art.Full-scale framed reproductions of 30 masterpieces from the National Gallery - among them works by Caravaggio, Rubens and Constable - are going up on the outside walls of buildings including a bookmaker's and a pub.... The gallery hopes the spectacular reproductions will lure visitors to the real thing in Trafalgar Square."
Click here for the story. And here for some more pix. Below photos by David Levene of the Guardian.
Labels: marketing
posted by Beth N at
6:30 AM
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