Fashion Bags

Here's an interesting article from the NY Times, sent to me by the lovely Dana. Basically, it reports that a lot of hi-end (and not-so-hi-end) retailers have been spending oodles of money to redesign their shopping bags. The assumption is that consumers are happy to continue using retail bags if they're of nice design and good quality. Of course, it's good from an environmental standpoint to reuse bags, but the real profit is in continuous advertising. The caveat is that you must have a good brand to begin with. I don't think people will be lining up to reuse their WalMart bags!

I definitely think this has been around for a while... the little brown bag from Bloomingdales, the green carrier from Harrods, or the bright orange bag from Selfridges. But those who remember my "it bag" posts about Anya Hindmarch, know that it's been a growing industry. Should be interesting to see how it plays out.

Click here to read the full article.