
Lucky # 13. This is the final installment of the trend report. Yippee! And you thought it would never happen :)
Letterpress printing has been popular for a while now. But the trend continues, so it's worth noting again. Letterpress cards/prints/books have a unique feel to them. The subtle texture that is created by the press gives it a high quality feel, while the lines are always crisp, clean and beautiful.
From Wikipedia:
...fine letterpress work is crisper than offset litho because of its impression into the paper, giving greater visual definition to the type and artwork. Today, many of these small letterpress shops survive by printing fine editions of books or by printing upscale invitations and stationery, often using presses that require the press operator to feed paper one sheet at a time by hand. They are just as likely to use old printing methods as new, for instance by printing photopolymer plates (used in modern rotary letterpress) on restored 19th century presses.
The process requires a high degree of craftsmanship, but in the right hands, letterpress excels at fine typography. It is used by many small presses that produce fine handmade limited-edition books, artists' books, and high-end ephemera such as greeting cards and broadsides.To bring out the best attributes of letterpress, graphic designers need to understand the capabilities and advantages of letterpress. For instance, since most letterpress equipment prints only one color at a time (unlike presses for offset printing which often use four-color process printing), designs are best limited to one or two colors. Photographic work is usually avoided entirely. Letterpress printing's strengths are best crisp lines, pattern work, and/or typography.
Below is a beautiful card from MoonTree Letterpress.

Labels: trend