Self Analysis

I recently came across an interesting article from UnderConsideration.com. Designer, Armin Vit, took an honest look at some of his logo designs that "never made it" for one reason or another. In the process, he noticed quite a lot of similarities between the logos. This would be an interesting, and perhaps frightening, exercise for most designers to go through. What does it say about us, our preference, our likes and dislikes. How much were we designing for ourselves instead of for the brief.

Here's a snippet of the article:
As a respite from the pristine show and tells of finished work sprinkled with anecdotes that support the fabulous work on screen I wanted to focus on the unglamorous side of graphic design. The endless revisions, the variations, the changes, the odd requests — “I like turtles, can my logo have a turtle?” — and the inevitable doom of much of the work we do as bezier- and pixel-based compost for piles of archived CDs, DVDs and 200-gigabyte hard drives. For my slide show I went through almost ten years of archives looking for all the files that never quite made it… the good, the bad and the ug…

Below is the flow chart analysis (click on the chart to enlarge). Click here to read the full article and see the logos.