What's Old is New

Target began the trend a while ago with retro cookie packaging. Walmart's candy packaging followed. Pepsi released their "throwbacks" and Target's board games have jumped on the boat as well.

It now seems that every time I walk through a store there is a vintage package on the shelf. Even though it's a trendy marketing ploy, I do love it. Those who have followed this blog know that I tend to like simplicity, so these packages suit my sensibilities quite well. But I wonder what others think?



(images courtesy of TheDieline)